The Juliana Theory, a pioneering emo and indie rock duo from Greensburg and Latrobe, Pennsylvania, has left an indelible mark on the alternative music scene since their formation in 1997. Consisting of Brett Detar on lead vocals, rhythm guitar, keyboards, and programming, and Joshua Fiedler on lead guitar, backing vocals, and bass, the band has released four studio albums, several EPs, and live records over the course of their career.
The Juliana Theory’s Early Days and Rise to Prominence
The Juliana Theory was formed in 1997 by Joshua Fiedler and Neil Hebrank, along with Chad Monticue, Jeremiah Momper, and Brett Detar. The band started as a side project while the members were involved in other musical projects, but quickly gained traction in the local music scene. In 1998, the band caught the attention of Brandon Ebel from Tooth & Nail Records during a performance at the Cornerstone Music Festival, leading to a multi-album deal with the Seattle-based label.
The band’s debut studio album, “Understand This Is a Dream,” was released on March 23, 1999, followed by “Emotion Is Dead” in 2000. These two albums collectively sold around 130,000 units, establishing The Juliana Theory as a force to be reckoned with in the emo and indie rock scenes. Regular shows at Club Laga made them Pittsburgh favorites.
The Juliana Theory’s Major Label Stint and Continued Success
In 2001, The Juliana Theory signed with Epic Records, a major label, and released their third full-length album, “Love,” on February 4, 2003. The album, produced by Jerry Harrison of Talking Heads, debuted at No. 71 on the Billboard 200 chart and remained in the top 200 for five weeks. Despite selling over 100,000 copies, the band faced challenges with label support and promotion.
After parting ways with Epic Records, The Juliana Theory signed with Rykodisc and started their own label, Paper Fist, in collaboration with Abacus Recordings. On September 13, 2005, they released their fourth studio album, “Deadbeat Sweetheartbeat,” which was produced by John Travis and co-produced by frontman Brett Detar.
The Juliana Theory’s Legacy and Reunions
On February 9, 2006, The Juliana Theory announced their breakup, citing issues with their record labels as a primary reason. However, the band’s impact on the alternative music scene remained strong, and they reunited several times in the following years.
In 2010, the band played eight shows to celebrate the 10th anniversary of “Emotion Is Dead,” and in 2017, they embarked on a North American summer reunion tour to commemorate their 20th anniversary. Most recently, in 2020, The Juliana Theory announced their signing with Equal Vision Records and released a new single, “Can’t Go Home,” followed by “Better Now” in 2021. On March 26, 2021, they released “A Dream Away,” their first album in over 15 years, featuring re-imagined versions of their earlier hits.
The Juliana Theory’s influence on the emo and alternative rock genres is undeniable, with their heartfelt lyrics, catchy melodies, and dynamic performances resonating with fans across generations. As they continue to create new music and connect with their dedicated fanbase, The Juliana Theory’s legacy as one of the most influential bands in the scene remains secure.
