I Set My Friends on Fire (ISMFOF), often abbreviated to ISMFOF, wasn’t your typical post-hardcore band. Emerging from the sun-drenched streets of Miami in 2007, the duo of Matt Mehana and Nabil Moo carved a unique sonic niche: a whirlwind of electronic glitches, screamed vocals, and dance-pop grooves. Their music was chaotic, catchy, and impossible to ignore, propelling them to internet fame and a major label deal before their sound, and the band itself, went up in flames.
Rising from the Ashes: MySpace Mayhem and Debut Success
ISMFOF’s story began not on stage, but online. In 2007, their reimagining of Soulja Boy’s “Crank That” titled “Crank That Calvary Boy” exploded on MySpace, garnering over a million plays and drawing attention with its distorted, electro-infused energy. This wasn’t just a remix; it was a manifesto, a declaration of war on musical boundaries.
The duo built upon this viral success with a self-titled EP, further showcasing their genre-bending approach. Their sound incorporated elements of post-hardcore, metal, electronica, and even crunkcore, defying easy categorization. This, coupled with Mehana’s powerful vocals and Moo’s innovative production, made them stand out from the MySpace masses.
Their unique energy caught the eye of Epitaph Records, a leading punk and alternative label. In 2008, ISMFOF signed with Epitaph, releasing their debut album, “You Can’t Spell Slaughter Without Laughter.” The album embraced the chaos, blending intricate electronic soundscapes with screamed vocals and catchy choruses. Tracks like “Things Can’t Stay the Same” and “My Friends Will Never Die (They Say)” became fan favorites, solidifying their reputation for unpredictable yet memorable music.
Experimentation and Internal Combustion: Astral Rejection and Beyond
With their debut a success, ISMFOF pushed further into sonic experimentation. Their second album, “Astral Rejection,” was set for release in 2010, but faced delays due to creative differences within the band. Moo eventually left the group, and the album remained unreleased.
Despite the internal struggles, Mehana continued pushing the boundaries of the ISMFOF sound. He recruited new members, including drummer Chris Lent, and continued writing music. A third album, “Caterpillar Sex,” was announced in 2013, but never materialized.
Legacy of the Fire: Impact and Influence
While their official lifespan may have been short, ISMFOF’s impact on the music scene is undeniable. They were early pioneers of blending electronic elements with hardcore aggression, influencing several bands in the post-hardcore and screamo movements. Their use of MySpace as a launchpad showcased the power of the internet for independent artists, paving the way for countless bands to follow.
Their music resonated with a generation seeking something beyond the norm. Their chaotic energy and disregard for genre boundaries resonated with those who felt like outsiders, creating a passionate community around the band. Their story, though filled with turmoil and unfulfilled potential, serves as a reminder of the creative power that can erupt from defying expectations and embracing experimentation.
